MARKETING TERM of the WEEK: Custom-Tailored Edition

Using data about an individual prospect’s demographics, life stage, behaviors and preferences to deliver to them focused advertisements, messages and offers is called what?


The goal of personalized marketing is to craft and deliver marketing which is most relevant and persuasive to each prospect. READ MORE…

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Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board

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