MARKETING TERM of the WEEK: Copy Cat Edition

What do you call it when an advertiser spends on ads at a level similar to the advertising spending of major competitors?

ANSWER

With competitive parity budgeting, an advertiser chooses to use a level of spending on advertising that is similar to the advertising spending level being used by major competitors. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board

Comments are closed.