MARKETING TERM of the WEEK: Real Deal Edition

Brands that are considered to be genuine, original, unique, expert, visionary, passionate and honest are called what?

ANSWER

An authentic brand is one that delivers on its promises in a sincere and engaging way. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Comments are closed.