MARKETING TERM of the WEEK: Information Translation Edition

What is the term for a coordinated collection of data, tools, and techniques by which an organization gathers and interprets relevant information and turns it into a basis for making management decisions?

ANSWER

An important aspect of many decision support systems is the facilitation of “what if” analyses; i.e., the sensitivity of optimal marketing strategy to the assumptions in the input information. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS
 
Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.
Please share this free educational resource from MASB!

Comments are closed.