MARKETING TERM of the WEEK: Sure Thing Edition

Test-retest, inter-rater, and parallel are the three types of what?

ANSWER

reliable metric is one that is consistent over time and stable over comparable conditions. There are three types of metric reliability. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Comments are closed.