MARKETING TERM of the WEEK: One and Only Edition

Which metric is defined as the fraction of a brand‘s customers who use only that brand?

 

ANSWER

Sole usage is a useful metric for determining loyalty among a brand’s purchasing base. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Comments are closed.