MARKETING TERM of the WEEK: Bullseye Edition

Divide the total impressions delivered to the target audience by the total target audience to calculate which metric?

ANSWER

Target rating points (TRPs) quantify the gross rating points achieved by an advertisement or campaign among targeted individuals within a larger population. READ MORE…

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Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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