Top 10 Marketing Terms May 2025

Top 10 marketing-related search terms in the Universal Marketing Dictionary for May 2025 ranked by unique pageview:

  1. print media
  2. attitudes
  3. brand
  4. goods
  5. product-market growth matrix
  6. family life cycle
  7. marketing
  8. marketing mix
  9. television
  10. buying roles

The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

To comment on existing terms or propose new ones, email dictionary@themasb.org.

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