MARKETING TERM of the WEEK: More Is More Edition

What do you call a savings coupon for a product that’s included in customers’ orders for that same product?

ANSWER

bounce-back offer is a coupon or other selling device included in a customer-ordered product that attempts to sell more of the same or another product to the recipient. READ MORE…

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Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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