MARKETING TERM of the WEEK: Transaction Action Edition

Dividing a sales team’s output by the amount of resources it expends results in which metric?

Dividing a sales team’s output by the amount of resources it expends results in which metric?

ANSWER

Ratio of output to input is an objective measure of sales force performance.  READ MORE…

 


Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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