MARKETING TERM of the WEEK: Similarity Irregularity Edition

What do Kleenex, Band-Aids, Scotch tape and Post-It notes have in common?

 

ANSWER

Genericized brands have brand names that become so well recognized by consumers that the brand serves as the overall category name.  READ MORE…

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Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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