MARKETING TERM of the WEEK: Dead to Rights Edition

The legal loss of trademark protection when a product’s brand mark or name becomes synonymous with the category is known as what?

 ANSWER

An example of genericide is “Aspirin,” which was originally trademarked by Bayer AG but became commonly used to describe a class of pain relievers.  READ MORE…

Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.