Definition
Marketing Communications (MarCom) are coordinated promotional messages and related media used to communicate with a market.
Marketing communications messages are delivered through one or more channels such as digital media, print, radio, television, direct mail, and personal selling.
A backgrounder sheet (or fact sheet) is a brief review of an organization’s history, mission, financial support, or other information provided to the media with other publicity materials in order to supply basic information that may be used in a news story.
References
- ^ American Marketing Association, AMA Dictionary.