MTOW | Common Language Marketing Dictionary

Archive by category "MTOW" (Page 14)

MARKETING TERM of the WEEK: Trendy Term Edition

May 7, 2019 May 7, 2019

What trendy term coined in response to last week’s term is really just traditional marketing,…

April 30, 2019 April 30, 2019

What is happening when customers initiate contact with the marketer in response to various methods…

April 24, 2019 April 24, 2019

According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…

April 16, 2019 April 16, 2019

What is a learned response to a stimulus that has become automatic and routine, requiring…

April 9, 2019 April 9, 2019

What is the term for products that are shipped to one customer and then resold…

April 2, 2019 April 2, 2019

What do you call a database that indexes web pages and displays a listing of…

March 27, 2019 March 27, 2019

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

March 19, 2019 March 19, 2019

Who just published a new global standard calling for annual brand evaluations? ANSWER STAY SMART…

March 12, 2019 March 12, 2019

What term is defined as a market situation in which there are few buyers but…

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design,…