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Home Archive by category "MTOW" (Page 13)

Category: MTOW

MARKETING TERM of the WEEK: Black Friday Video Special

November 26, 2019 November 26, 2019
MASB Marketing Term of the Week

When and why was “Black Friday” originally used to describe holiday shopping the day after…

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MARKETING TERM of the WEEK: “Can’t Touch This” Edition

November 19, 2019 November 26, 2019
MASB Marketing Term of the Week

Which item DOES NOT belong on a list of tangible assets? property ○ brands ○…

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MARKETING TERM of the WEEK: Matrix Edition

November 12, 2019 November 19, 2019

Which Product-Market Growth Matrix strategy involves a business trying to grow using existing products in…

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MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…

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MARKETING TERM of the WEEK: Creepy Crawlies Edition

October 29, 2019 November 5, 2019
MASB Marketing Term of the Week

The digital version of which Halloween critter is in large part responsible for all the…

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MARKETING TERM of the WEEK: Metrics Edition

October 22, 2019 October 22, 2019
MASB Marketing Term of the Week

The purpose of which metric is to measure the rate at which spending on marketing…

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MARKETING TERM of the WEEK: Market Research Edition

October 17, 2019 October 17, 2019
MASB Marketing Term of the Week

What measures the extent to which the sales for a brand in a market category…

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MARKETING TERM of the WEEK: Stranded Brand Edition

October 9, 2019 October 14, 2019
MASB Marketing Term of the Week

Which accounting phenomenon results from the established practice by which the value of a brand…

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MARKETING TERM of the WEEK: Dead Feline Edition

October 2, 2019 October 14, 2019
MASB Marketing Term of the Week

Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…

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MARKETING TERM of the WEEK: New Sponsorship Term

September 25, 2019 October 14, 2019
MASB Marketing Term of the Week

What is the compilation of consumers’ subjective assessments of how well a sponsor and a…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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