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Home Archive by category "MTOW" (Page 12)

Category: MTOW

MARKETING TERM of the WEEK: Redefining Old Terms Edition

September 18, 2018 September 19, 2018
Marketing Term of the Week

Name an intangible asset that is intended to create distinctive images and associations in the…

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MARKETING TERM of the WEEK: Advertising Edition

September 12, 2018 September 12, 2018
Marketing Term of the Week

What do you call a department, group or person that has responsibilities typically performed by an external…

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MARKETING TERM of the WEEK: Marketing 101 Edition

August 21, 2018 September 11, 2018
Marketing Term of the Week

Which technique narrowly focuses marketing activities to attract a specific, marketing-profiled potential customer? ANSWER  …

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MARKETING TERM of the WEEK: Will You Remember It Tomorrow?

August 14, 2018 September 11, 2018
Marketing Term of the Week

Under which method of ad testing are audience members surveyed one day after their exposure…

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MARKETING TERM of the WEEK: Research Edition

August 8, 2018 September 11, 2018
Marketing Term of the Week

Which analytical process includes the use of mathematical tools to find difficult patterns of intelligence?…

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MARKETING TERM of the WEEK: You Need to Know This One…

August 1, 2018 September 11, 2018
Marketing Term of the Week

What term denotes the measurement of the impact of a brand on customers with both…

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