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Home Archive by category "MTOW" (Page 12)

Category: MTOW

MARKETING TERM of the WEEK: Buy In Edition

May 14, 2020 May 21, 2020
MASB Marketing Term of the Week

WHAT is the process of furnishing a fee to a search engine in order to…

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MARKETING TERM of the WEEK: Location Location Location Edition

May 6, 2020 May 14, 2020
MASB Marketing Term of the Week

Colombian coffee, Scotch whiskey and Idaho potatoes are examples of WHAT? ANSWER Colombian coffee, Scotch…

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MARKETING TERM of the WEEK: Covid-19 Response Edition

April 29, 2020 May 6, 2020
MASB Marketing Term of the Week

Marketers advertising how they intend to achieve social impact through brand-related actions are communicating WHAT?…

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MARKETING TERM of the WEEK: Bad Timing Edition

April 22, 2020 November 18, 2020
MASB Marketing Term of the Week

The running of numerous advertisements that seem inappropriate during a pandemic can be blamed on…

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MARKETING TERM of the WEEK: Cornavirus Consequences Edition

April 15, 2020 November 18, 2020
MASB Marketing Term of the Week

The sudden scarcity of certain goods and services during the Covid-19 pandemic are forcing consumers…

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MARKETING TERM of the WEEK: Empty Shelves Edition

April 8, 2020 April 15, 2020
MASB Marketing Term of the Week

The Covid-19 pandemic has caused a surge in demand for relatively small products distributed through…

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MARKETING TERM of the WEEK: Lockdown Edition

March 31, 2020 April 8, 2020
MASB Marketing Term of the Week

The public’s limited access to many goods and services during the Covid-19 pandemic is creating…

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MARKETING TERM of the WEEK: Pandemic Edition

March 24, 2020 March 31, 2020
MASB Marketing Term of the Week

The excessive acquisition and storing of bathroom tissue occurring during the 2020 Covid-19 pandemic is…

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MARKETING TERM of the WEEK: Bad Ratings Edition

March 16, 2020 March 24, 2020
MASB Marketing Term of the Week

What is the term for free time or space provided to advertisers to make up…

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MARKETING TERM of the WEEK: Adoption Edition

March 9, 2020 March 16, 2020
MASB Marketing Term of the Week

What is the term for an adopter who is unenthusiastic about new products or services?…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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