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Home Archive by category "MTOW" (Page 12)

Category: MTOW

MARKETING TERM of the WEEK: Holiday Edition

December 4, 2018 December 4, 2018
Marketing Term of the Week

Which type of retail establishment – featured in several classic Christmas films – carries several lines…

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MARKETING TERM of the WEEK: Measurement Edition

November 28, 2018 November 28, 2018
Marketing Term of the Week

Which marketing metric reflects what is important to the organization and is used to monitor the health…

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MARKETING TERM of the WEEK: Holiday Edition

November 20, 2018 December 4, 2018
Marketing Term of the Week

Which shopping term was originally used to describe heavy and disruptive pedestrian and vehicle traffic…

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MARKETING TERM of the WEEK: Bad Strategy Edition

November 13, 2018 November 13, 2018
Marketing Term of the Week

Name a marketing strategy that directs a new product to an entire market, or to the largest segment in it,…

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MARKETING TERM of the WEEK: Advertising Edition

November 6, 2018 November 6, 2018
Marketing Term of the Week

AIDA represents steps in the influence process for advertising. What does each letter stand for? ANSWER…

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MARKETING TERM of the WEEK: Here today, gone tomorrow…

October 30, 2018 October 30, 2018
Marketing Term of the Week

What is the process by which a particular design, activity or color comes into popularity…

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MARKETING TERM of the WEEK: Brand Value Edition

October 24, 2018 October 24, 2018
Marketing Term of the Week

What measure of brand popularity is defined as the number of people who buy a specific brand…

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MARKETING TERM of the WEEK: Modeling Edition

October 16, 2018 October 16, 2018
Marketing Term of the Week

Name a probabilistic model in which the probability of occurrence of any given outcome at…

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MARKETING TERM of the WEEK: Digital Marketing Edition

October 9, 2018 October 9, 2018
Marketing Term of the Week

What is a single display of online content to a user’s web-enabled device? ANSWER  …

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MARKETING TERM of the WEEK: Business 101

October 3, 2018 October 3, 2018
Marketing Term of the Week

What is the term for something an entity owns or has use of that generates…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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