Definition
Merchandise can mean:
1. (noun) Goods to be bought or sold, or
2. (verb) To promote the sale of goods (merchandising)
Merchandising is a term of many varied and not generally adopted meanings. It may:
- relate to the promotional activities of manufacturers that bring about in-store displays, or
- identify the product and product line decisions of retailers.
A merchant is a business unit that buys, takes title to, and resells merchandise.
A merchant middleman is a middleman who buys goods outright and takes title to them.
A merchant wholesaler is a wholesaler who takes title to the products it sells.
Balanced stock is a composition of merchandise inventory in the colors, sizes, styles, and other characteristics that will satisfy customer wants.
References
- ^ American Marketing Association, AMA Dictionary.