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Home Posts tagged "digital marketing"

Tag: digital marketing

MARKETING TERM of the WEEK: Arms Length Edition

March 25, 2025 April 2, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

Which metric measures the portion of an audience exposed to an advertisement enough times to…

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MARKETING TERM of the WEEK: Qu’est-ce Que C’est Edition

May 25, 2022 June 2, 2022

Multiplying cost-per-click times click-through rate and then multiplying that by 1,000 results in which Internet…

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MARKETING TERM of the WEEK: Phish Food Edition

March 3, 2021 March 9, 2021

Text and images designed to entice users to click through a link to another web…

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MARKETING TERM of the WEEK: Digital Marketing Edition

January 28, 2020 February 4, 2020

Which digital advertising measure can never be higher than the other? REACH or IMPRESSIONS ANSWER…

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MARKETING TERM of the WEEK: Creepy Crawlies Edition

October 29, 2019 November 5, 2019

The digital version of which Halloween critter is in large part responsible for all the…

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MARKETING TERM of the WEEK: Digital Edition

February 12, 2019 February 12, 2019

What type of marketing activity places a product in the consumer’s path-to-purchase when they are…

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