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Home Posts tagged "digital marketing"

Tag: digital marketing

MARKETING TERM of the WEEK: Digital Marketing Edition

January 28, 2020 February 4, 2020
MASB Marketing Term of the Week

Which digital advertising measure can never be higher than the other? REACH or IMPRESSIONS ANSWER…

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MARKETING TERM of the WEEK: Creepy Crawlies Edition

October 29, 2019 November 5, 2019
MASB Marketing Term of the Week

The digital version of which Halloween critter is in large part responsible for all the…

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MARKETING TERM of the WEEK: Digital Edition

February 12, 2019 February 12, 2019
Marketing Term of the Week

What type of marketing activity places a product in the consumer’s path-to-purchase when they are…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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