marketing communication | Universal Marketing Dictionary

MARKETING TERM of the WEEK: Gets the Worm Edition

November 7, 2023 November 16, 2023

Who pays attention to what innovators have discovered and finds a practical use for the…

September 27, 2023 October 4, 2023

What term was recently coined to describe a relatively permanent loss of customer brand preference…

April 19, 2023 April 26, 2023

The residual balance of current purchase allotments is referred to by which abbreviation? ANSWER OTB (Open…

January 1, 2023 January 20, 2023

Total Unique Pageviews for all Universal Marketing Dictionary terms in 2022: 186,746 [Google Analytics] Top 10…

December 6, 2022 December 13, 2022

When a country has the capacity to produce goods at a lower cost than another…

November 2, 2022 November 16, 2022

What marketing tool includes a description of a product’s target market, the frame of reference…

October 5, 2022 October 19, 2022

Content such as product packaging, SEO efforts, and marketer podcasts is classified as WHAT? ANSWER…