Top 10 Marketing Terms 2023

Which terms were top of mind in the marketing sphere last year?

These were the Universal Marketing Dictionary’s Top 10 marketing-related search terms for 2023 ranked by unique pageview:

  1. buying roles
  2. all commodity volume
  3. marketing mix 
  4. marketing
  5. gross rating point
  6. product-market growth matrix
  7. target rating points
  8. media channel
  9. marketing return on investment
  10. brand

What terms will top the list for 2024?

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