Top 10 Marketing Terms for 2022

Total Unique Pageviews for all Universal Marketing Dictionary terms in 2022: 186,746 [Google Analytics]

Top 10 Terms for 2022 ranked by unique pageview:

  1. buying roles
  2. idea screening
  3. gross rating point
  4. demographic environment
  5. target rating point
  6. media vehicle
  7. industrial products
  8. all commodity volume
  9. market penetration
  10. media channel

The Universal Marketing Dictionary (formerly the Common Language Marketing Dictionary) is the definitive source for marketing terms and definitions – with more than 18,000 terms defined and over 30,000 monthly users.

A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

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