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Home Posts tagged "marketing definitions" (Page 2)

Tag: marketing definitions

MARKETING TERM of the WEEK: Triangulation Edition

November 2, 2022 November 16, 2022
Marketing Term of the Week from MASB

What marketing tool includes a description of a product’s target market, the frame of reference…

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MARKETING TERM of the WEEK: Marketing Mouthpiece Edition

October 26, 2022 November 2, 2022
Marketing Term of the Week from MASB

In addition to providing insights into category and customer trends, the CMO is often relied…

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MARKETING TERM of the WEEK: 12 Angry Men Edition

September 7, 2022 September 13, 2022
Marketing Term of the Week from MASB

Polling the executives of a company regarding a specific decision or forecast is known as…

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MARKETING TERM of the WEEK: Head-To-Head Pt 2

August 17, 2022 August 25, 2022
Marketing Term of the Week from MASB

Gathering data and info about all aspects of your rivals’ marketing and business activities for…

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MARKETING TERM of the WEEK: Out to Pasture Edition

July 19, 2022 July 27, 2022
Marketing Term of the Week from MASB

The process of a product becoming out-of-date and no longer in use is known as…

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MARKETING TERM of the WEEK: Bad Business Edition

June 22, 2022 June 29, 2022
Marketing Term of the Week from MASB

Which illegal practice involves a salesperson agreeing to sell a product only on the condition…

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MARKETING TERM of the WEEK: Tradeoffs Edition

June 2, 2022 June 8, 2022
Marketing Term of the Week from MASB

In evaluating alternatives, which type of rules suggest that the positive and negative consequences of…

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MARKETING TERM of the WEEK: Dinner and a Movie Edition

May 11, 2022 May 18, 2022
Marketing Term of the Week from MASB

A trade promotion in which the retailer is allowed to buy a certain amount of product from…

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MARKETING TERM of the WEEK: Bullseye Edition

April 14, 2022 April 20, 2022
Marketing Term of the Week

The amount of sales necessary to generate the profits specified in a company’s plans is…

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MARKETING TERM of the WEEK: Term of the Year Part 2

December 28, 2021 January 6, 2022
Marketing Term of the Week

Common objectives for diversity or inclusive marketing are to communicate that differences among people are…

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