MARKETING TERM of the WEEK: Location Location Location Edition
The tendency for similar or complementary retail stores to be located in close proximity to…
Tag: marketing definitions
MARKETING TERM of the WEEK: Word Play Edition
MARKETING TERM of the WEEK: Dangerous Curve Edition
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Good Grief Pt 2
MARKETING TERM of the WEEK: Good Grief Edition
MARKETING TERM of the WEEK: Kinship Edition
A personal care line that includes shaving cream, after-shave and antiperspirant is an example of…
MARKETING TERM of the WEEK: Personal Touch Edition
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Word Play Edition
MARKETING TERM of the WEEK: Dangerous Curve Edition
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Good Grief Pt 2
MARKETING TERM of the WEEK: Good Grief Edition
MARKETING TERM of the WEEK: Kinship Edition
A personal care line that includes shaving cream, after-shave and antiperspirant is an example of…
MARKETING TERM of the WEEK: Personal Touch Edition
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…