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Home Posts tagged "marketing education"

Tag: marketing education

MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

January 18, 2023 January 25, 2023
Marketing Term of the Week

From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…

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MARKETING TERM of the WEEK: I Spy Edition

September 13, 2022 September 20, 2022
Marketing Term of the Week from MASB

Techniques that investigate how people live, what interests them, and what they like are referred…

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MARKETING TERM of the WEEK: Client Reliant Edition

August 4, 2022 August 9, 2022
Marketing Term of the Week from MASB

Name a collaborative practice that contributes and adds value to a client’s business through deep…

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MARKETING TERM of the WEEK: Copycat Edition

April 27, 2022 May 4, 2022

Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…

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MARKETING TERM of the WEEK: Chalkboard Edition

April 20, 2022 April 27, 2022
Marketing Term of the Week from MASB

Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…

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MARKETING TERM of the WEEK: Show Me the Money Edition

March 17, 2022 March 23, 2022
Marketing Term of the Week

Comparing the sales generated by advertising to their corresponding advertising costs results in which metric?…

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MARKETING TERM of the WEEK: Bottom Line Edition

March 8, 2022 March 17, 2022
Marketing Term of the Week

Which non-compensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept…

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MARKETING TERM of the WEEK: Abbreviation Edition

March 2, 2022 March 8, 2022
Marketing Term of the Week

Which metric is the measure of net profit as a percentage of sales revenue? ANSWER…

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MARKETING TERM of the WEEK: Hacker, Hitter, Grifter, Thief Edition

February 24, 2022 March 2, 2022
Marketing Term of the Week

Any strategic or tactical advantage used for brand growth can be referred to as WHAT?…

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MARKETING TERM of the WEEK: The Whole Enchilada Edition

February 2, 2022 February 10, 2022
Marketing Term of the Week

Primary demand refers to the demand for WHAT? ANSWER Primary demand refers to the demand…

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