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Home Posts tagged "sponsorship marketing"

Tag: sponsorship marketing

MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2

September 16, 2020 September 23, 2020

MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the…

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MARKETING TERM of the WEEK: Sponsorship Marketing Edition

July 1, 2020 July 8, 2020
MASB Marketing Term of the Week

One challenge for sponsorship accountability is the difficulty in measuring the impact of WHAT? ANSWER…

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MARKETING TERM of the WEEK: Sponsorship Edition

January 15, 2020 January 21, 2020
MASB Marketing Term of the Week

Sponsorship refers to a cash or in-kind fee paid in return for access to the leverageable marketing resources…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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