MARKETING TERM of the WEEK: Catch Phrase Edition

What’s wrong with the phrase “products and services”?


“Product” is a term that encompasses both goods and services. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS

Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Comments are closed.