MARKETING TERM of the WEEK: Winter is Coming Edition

What is the term for a hand-picked subset that relies on a marketing researcher’s ability to locate an initial set of respondents with certain desired characteristics?

ANSWER

snowball sample is a judgment sample that relies on the researcher’s ability to locate an initial set of respondents with the desired characteristics. READ MORE…

 

Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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