MARKETING TERM of the WEEK: Cold Turkey Edition

Though not the original explanation for the name, many people think WHICH DAY represents the point in the year when retailers begin to turn a profit?

ANSWER

A popular explanation for “Black Friday” is that it represents the point in the year when retailers begin to turn a profit, thus going from being “in the red” to being “in the black.” READ MORE…

 

Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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