MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

From MASB Executive Director Frank Findley:

What have marketers traditionally received in lieu of cash refunds when a program achieves lower ratings than planned for their ad placement?

ANSWER

Make-goods are free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. READ MORE…

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Marketing Term of the Week ©2023 Universal Marketing Dictionary ○ All Rights Reserved
○ a project of the Marketing Accountability Standards Board (MASB)

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