SIZZLING SUMMER SCRAMBLES!
Rearrange the letters to form five important marketing terms:
I C C E O H
the outcome of purchase decision making
N A G G R T E T I
narrowly focusing marketing activities
L E N D M M D I A
link between producers and ultimate consumers
D G S A A G L R
last group of users to adopt an innovation
T A C R O N L Y I L E I
a bias in statistical procedure
ANSWER
CHOICE, TARGETING, MIDDLEMAN, LAGGARDS, COLLINEARITY
Marketing Term of the Week ©2023 Universal Marketing Dictionary