MARKETING TERM of the WEEK: Summer Games 2

SIZZLING SUMMER SCRAMBLES!

Rearrange the letters to form five important marketing terms:

I C C E O H

the outcome of purchase decision making

N A G G R T E T I

narrowly focusing marketing activities

L E N D M M D I A

link between producers and ultimate consumers

D G S A A G L R

last group of users to adopt an innovation

T A C R O N L Y I L E I

a bias in statistical procedure

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