Top 10 Marketing Terms – June 2023

Top 10 search terms for May 2023 ranked by unique pageview:

  1. buying roles
  2. marketing mix
  3. all commodity volume
  4. marketing return on investment
  5. target rating points
  6. gross rating point
  7. family life cycle
  8. product-market growth matrix
  9. industrial products
  10. media channel

The Universal Marketing Dictionary (formerly the Common Language Marketing Dictionary) is the definitive source for marketing terms and definitions – with more than 18,000 terms defined and over 30,000 monthly users.

A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

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