Top 10 Marketing Terms – January 2024

Top 10 Marketing Terms of the MonthTop 10 marketing-related search terms in the Universal Marketing Dictionary for January 2024 ranked by unique pageview:

  1. marketing
  2. marketing mix 
  3. buying roles
  4. above-the-line marketing
  5. marketing return on investment
  6. share of requirements
  7. buy one get one
  8. brand
  9. A/B testing
  10. all commodity volume

The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

To comment on existing terms or propose new ones, email

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