Top 10 marketing-related search terms in the Universal Marketing Dictionary for January 2024 ranked by unique pageview:
- marketing mix
- buying roles
- above-the-line marketing
- marketing return on investment
- share of requirements
- buy one get one
- A/B testing
- all commodity volume
The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!
To comment on existing terms or propose new ones, email firstname.lastname@example.org.