Top 10 marketing-related search terms in the Universal Marketing Dictionary for May 2024 ranked by unique pageview:
- buying roles
- marketing
- marketing return on investment
- print media
- brand image
- brand
- media channel
- gross rating point
- all commodity volume
- market share
The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!
To comment on existing terms or propose new ones, email dictionary@themasb.org.