Top 10 Marketing Terms – May 2024

Top 10 marketing-related search terms in the Universal Marketing Dictionary for May 2024 ranked by unique pageview:

  1. buying roles
  2. marketing
  3. marketing return on investment
  4. print media
  5. brand image
  6. brand
  7. media channel
  8. gross rating point
  9. all commodity volume
  10. market share


The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

To comment on existing terms or propose new ones, email

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