MARKETING TERM of the WEEK: Digging Deep Edition

What method involves a marketing researcher taking time to get subjects to express their true feelings?

 

ANSWER

Depth interview refers to an unstructured personal interview in which the interviewer attempts to get subjects to talk freely and to express their true feelings. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Comments are closed.