MARKETING TERM of the WEEK: New and Improved Edition

Unlike SEO, what focuses on structuring content for natural language queries, providing authoritative answers, and leveraging up-to-date data and citations?

ANSWER

Generative engine optimization (GEO) is the practice of optimizing content for AI-powered search engines and answer engines, which generally use large language models (LLMs) to deliver conversational, context-rich results. READ MORE…

Thanks to UMD user Joanna Vetter for suggesting this term!

 


Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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