A chief marketing officer (CMO) is the highest-level corporate manager responsible for marketing activities. The CMO’s typical focus is managing the organization’s marketing mix to meet corporate financial objectives such as sales levels, margins and profits.
While it varies by organization, corporate areas which commonly report to the CMO include brand management, marketing communications, channels of distribution, pricing, and customer satisfaction initiatives. In some organizations sales management, product development and public relations also report to the CMO.
- Common Language in Marketing Project, 2022.