Category: MTOW

MARKETING TERM of the WEEK: Demand Edition

January 29, 2019 January 29, 2019

What do you call demand that is often measured as awareness, preference and loyalty for…

Continue

MARKETING TERM of the WEEK: Promotion Edition

January 23, 2019 January 23, 2019

How do you classify a marketer’s use of a sales force and trade promotions to…

Continue

MARKETING TERM of the WEEK: Sampling Edition

January 15, 2019 January 15, 2019

Name a selective sample in which the elements are handpicked because they are expected to serve…

Continue

MARKETING TERM of the WEEK: Metrics Edition

January 8, 2019 January 8, 2019

Which marketing metric uses the prior year as a base for expressing percentage change from…

Continue

MARKETING TERM of the WEEK: Holiday Edition!!!

December 26, 2018 December 26, 2018

Which day of this holiday season did Amazon report as its biggest shopping day ever…

Continue

MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018

Sears’ version of which type of publication was once a big part of the American…

Continue

MARKETING TERM OF THE WEEK: Holiday Edition

December 11, 2018 December 11, 2018

Which term can refer to either “the feeling children experience on Christmas Eve,” OR “a discount in…

Continue

MARKETING TERM of the WEEK: Holiday Edition

December 4, 2018 December 4, 2018

Which type of retail establishment – featured in several classic Christmas films – carries several lines…

Continue

MARKETING TERM of the WEEK: Measurement Edition

November 28, 2018 November 28, 2018

Which marketing metric reflects what is important to the organization and is used to monitor the health…

Continue

MARKETING TERM of the WEEK: Holiday Edition

November 20, 2018 December 4, 2018

Which shopping term was originally used to describe heavy and disruptive pedestrian and vehicle traffic…

Continue