Category: MTOW

MARKETING TERM of the WEEK: Survey Says Pt 2

June 15, 2021 June 24, 2021

The percentage of surveyed respondents who still want a branded product after its price goes…

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MARKETING TERM of the WEEK: Survey Says Edition

June 9, 2021 June 15, 2021

The percentage of surveyed customers who indicate that they would tell others to use a…

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MARKETING TERM of the WEEK: Leverage Redemption

June 2, 2021 June 9, 2021

A brand owner who applies an existing brand to a new line of goods is…

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MARKETING TERM of the WEEK: Tattoo You Edition

May 27, 2021 June 2, 2021

Putting your brand’s logo on an athlete’s game skin is an example of WHAT? ANSWER…

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MARKETING TERM of the WEEK: Bullseye Edition

May 18, 2021 May 27, 2021

How does one quantify the gross rating points achieved by an advertisement or campaign among…

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MARKETING TERM of the WEEK: Mind Your P’s and E’s

May 10, 2021 May 18, 2021

E-service innovations are delivered primarily through the Internet. How are p-service innovations delivered? ANSWER P-service…

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MARKETING TERM of the WEEK: Smart Enough Edition

May 6, 2021 May 10, 2021

Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…

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MARKETING TERM of the WEEK: Gotta Have It Edition

April 28, 2021 May 6, 2021

What is the measure or rating of a consumer’s inherent desire to buy something independent…

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MARKETING TERM of the WEEK: Notorious A.O.G.

April 20, 2021 April 28, 2021

When arrival of goods (AOG) is applied to a cash discount period, is the net payment…

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MARKETING TERM of the WEEK: Pulling Strings Edition

April 14, 2021 April 20, 2021

Sponsoring a symphony concert series is an example of which promotional strategy? ANSWER Arts marketing refers…

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