Category: MTOW

MARKETING TERM of the WEEK: Holiday Edition

November 20, 2018 December 4, 2018

Which shopping term was originally used to describe heavy and disruptive pedestrian and vehicle traffic…

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MARKETING TERM of the WEEK: Bad Strategy Edition

November 13, 2018 November 13, 2018

Name a marketing strategy that directs a new product to an entire market, or to the largest segment in it,…

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MARKETING TERM of the WEEK: Advertising Edition

November 6, 2018 November 6, 2018

AIDA represents steps in the influence process for advertising. What does each letter stand for? ANSWER…

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MARKETING TERM of the WEEK: Here today, gone tomorrow…

October 30, 2018 October 30, 2018

What is the process by which a particular design, activity or color comes into popularity…

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MARKETING TERM of the WEEK: Brand Value Edition

October 24, 2018 October 24, 2018

What measure of brand popularity is defined as the number of people who buy a specific brand…

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MARKETING TERM of the WEEK: Modeling Edition

October 16, 2018 October 16, 2018

Name a probabilistic model in which the probability of occurrence of any given outcome at…

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MARKETING TERM of the WEEK: Digital Marketing Edition

October 9, 2018 October 9, 2018

What is a single display of online content to a user’s web-enabled device? ANSWER  …

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MARKETING TERM of the WEEK: Business 101

October 3, 2018 October 3, 2018

What is the term for something an entity owns or has use of that generates…

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MARKETING TERM of the WEEK: Measurement Edition

September 26, 2018 September 26, 2018

What non-monetary, point-in-time measure seeks to capture the perceived overall attractiveness in the hearts and…

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MARKETING TERM of the WEEK: Redefining Old Terms Edition

September 18, 2018 September 19, 2018

Name an intangible asset that is intended to create distinctive images and associations in the…

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