Definition
An adjacencies plan is a retail store layout plan that determines which categories of merchandise will be placed adjacent to each other.
A block plan is a store layout plan that delineates the actual sizes, shapes, and locations of all store components.
A boutique store layout is a layout pattern that brings together complete offerings from one vendor or for one use in one section as opposed to having the items in separate departments. For example, a tennis boutique in a department store will feature rackets, balls, shoes, and tennis outfits.
Free-form layout refers to a store design used primarily in specialty stores or within the boutiques of larger stores that arranges fixtures and aisles in an asymmetrical pattern.
A gridiron (or grid) pattern refers to a store layout of fixtures and aisles in a repetitive or rectilinear pattern, best illustrated by a variety store or the grocery department in a typical supermarket. Secondary aisles run at right angles to aisles, and each aisle is usually of the same width for its length.
A loop layout (or racetrack layout) is used when a retailer provides a major customer aisle that begins at the entrance, loops through the store—usually in the shape of a circle, square, or rectangle—and then returns the customer to the front of the store.
An aisle table is a table in a major store aisle, between departments, used to feature special promotional values.
An alteration room is a section, run in conjunction with one or more selling departments, that alters merchandise to customers’ wishes, especially for men’s and women’s apparel.[1]
References
- ^ American Marketing Association, AMA Dictionary.
- Universal Marketing Dictionary Project