Top 10 Marketing Terms – April 2024

Top 10 marketing-related search terms in the Universal Marketing Dictionary for April 2024 ranked by unique pageview:

  1. promotion
  2. brand
  3. marketing
  4. ATR
  5. buying roles
  6. all commodity volume
  7. marketing research
  8. marketing return on investment
  9. print media
  10. advertising

The Universal Marketing Dictionary is the definitive source for marketing terms and definitions – with more than 1,800 terms defined and over 30,000 monthly users. A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

To comment on existing terms or propose new ones, email

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