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Home Posts tagged "business english"

Tag: business english

MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

January 18, 2023 January 25, 2023
Marketing Term of the Week

From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…

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MARKETING TERM of the WEEK: Farpoint Edition

December 13, 2022 December 20, 2022
Marketing Term of the Week

What technique involves putting a number of statements into categories to derive clusters of individuals…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: Triangulation Edition

November 2, 2022 November 16, 2022
Marketing Term of the Week from MASB

What marketing tool includes a description of a product’s target market, the frame of reference…

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MARKETING TERM of the WEEK: Abbreviation Augmentation Edition

October 19, 2022 October 26, 2022
Marketing Term of the Week from MASB

What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…

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MARKETING TERM of the WEEK: Head-to-Head Pt 4

August 31, 2022 September 7, 2022
Marketing Term of the Week from MASB

A market situation in which there are few buyers but potentially a large number of…

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MARKETING TERM of the WEEK: Head-To-Head Edition

August 9, 2022 August 17, 2022
Marketing Term of the Week from MASB

The number and strength of rival firms vying for market share for a product is…

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MARKETING TERM of the WEEK: Out to Pasture Edition

July 19, 2022 July 27, 2022
Marketing Term of the Week from MASB

The process of a product becoming out-of-date and no longer in use is known as…

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MARKETING TERM of the WEEK: View a SKU Edition

May 18, 2022 May 25, 2022
Marketing Term of the Week from MASB

A firm’s ability to convey a product to its customers in terms of total number…

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MARKETING TERM of the WEEK: Copycat Edition

April 27, 2022 May 4, 2022

Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…

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