MARKETING TERM of the WEEK: Triangulation Edition
What marketing tool includes a description of a product’s target market, the frame of reference…
Tag: business english
MARKETING TERM of the WEEK: Abbreviation Augmentation Edition
What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…
MARKETING TERM of the WEEK: Head-to-Head Pt 4
A market situation in which there are few buyers but potentially a large number of…
MARKETING TERM of the WEEK: Head-To-Head Edition
The number and strength of rival firms vying for market share for a product is…
MARKETING TERM of the WEEK: Out to Pasture Edition
The process of a product becoming out-of-date and no longer in use is known as…
MARKETING TERM of the WEEK: View a SKU Edition
A firm’s ability to convey a product to its customers in terms of total number…
MARKETING TERM of the WEEK: Copycat Edition
Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…
MARKETING TERM of the WEEK: Of All Things Edition
The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…
MARKETING TERM of the WEEK: Show Me the Money Edition
Comparing the sales generated by advertising to their corresponding advertising costs results in which metric?…
MARKETING TERM of the WEEK: Bottom Line Edition
Which non-compensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept…
MARKETING TERM of the WEEK: Abbreviation Augmentation Edition
What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…
MARKETING TERM of the WEEK: Head-to-Head Pt 4
A market situation in which there are few buyers but potentially a large number of…
MARKETING TERM of the WEEK: Head-To-Head Edition
The number and strength of rival firms vying for market share for a product is…
MARKETING TERM of the WEEK: Out to Pasture Edition
The process of a product becoming out-of-date and no longer in use is known as…
MARKETING TERM of the WEEK: View a SKU Edition
A firm’s ability to convey a product to its customers in terms of total number…
MARKETING TERM of the WEEK: Copycat Edition
Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…
MARKETING TERM of the WEEK: Of All Things Edition
The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…
MARKETING TERM of the WEEK: Show Me the Money Edition
Comparing the sales generated by advertising to their corresponding advertising costs results in which metric?…
MARKETING TERM of the WEEK: Bottom Line Edition
Which non-compensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept…